Beauty — EMEA
A cosmetics brand grew without a single promo code
Full-price revenue up while discount depth went to zero
- 5.4×Return on ad spend
- +38%Repeat purchase rate
- −100%Discount dependency
Watches & jewellery — Gulf & Europe
A watch maison won back the search terms resellers were renting
Boutique appointments up 47% without a price ever appearing in an ad
6.1×
Return on ad spend
+47%
Boutique appointments
−29%
Reseller share of brand search
The problem
Volume was never the problem. Quality was: the team spent its day on enquiries that were never going to close, while the brand paid to reach people who were never going to buy at this price.
What we did
We rebuilt targeting around demonstrated intent, moved measurement into the CRM, and fed sales-accepted outcomes back into bidding — market by market.
What changed
Same budget, a different mix of people arriving — and a pipeline the commercial director could forecast against, at full price.
Boutique appointments up 47% without a price ever appearing in an ad
More work
Furniture & interiors — Cairo, Dubai, Milan
A furniture house filled its showroom diary without a single discount
Showroom appointments up 44% at full margin
- 5.2×Return on ad spend
- +44%Showroom appointments
- 0Discount codes issued
Automotive — 6 markets
A premium marque traced showroom visits back to the campaign
Cost per booked test drive down 31% across six markets
- 3.6×Return on ad spend
- −31%Cost per booked test drive
- 2.1×Showroom visits attributed