Beauty — EMEA
A cosmetics brand grew without a single promo code
Full-price revenue up while discount depth went to zero
- 5.4×Return on ad spend
- +38%Repeat purchase rate
- −100%Discount dependency
Cosmetics, skincare, fragrance & fashion retail
Beauty & fashion
Full-price sell-through and customers who come back — not a discount habit that trains buyers to wait.
5.4×
Return on ad spend
+38%
Repeat purchase rate
What usually breaks
- Growth is rented with promo codes rather than built
- Paid and organic compete over the same branded query
- Launches spend heavily and learn too late
Our plays
- Full-price acquisition and launch sequencing
- Creator and paid social measured for incrementality
- Replenishment, clienteling and VIP tiers
- Product page, shade and size discovery optimisation
Full-price sell-through and customers who come back — not a discount habit that trains buyers to wait.
Proof in this sector