Automotive — 6 markets
A premium marque traced showroom visits back to the campaign
Cost per booked test drive down 31% across six markets
- 3.6×Return on ad spend
- −31%Cost per booked test drive
- 2.1×Showroom visits attributed
Importers, dealer groups & premium marques
Automotive
Test drives booked and units moved, with showroom footfall traced back to the campaign that caused it.
3.6×
Return on ad spend
−31%
Cost per booked test drive
What usually breaks
- Digital is credited with clicks while the showroom takes the sale
- Model launches spend hard and measure late
- Brand and dealer budgets bid against each other
Our plays
- Model and trim campaign architecture
- Test-drive booking funnels routed to the right dealer
- Store visit and offline sale measurement
- Launch-phase brand paired with always-on demand capture
Test drives booked and units moved, with showroom footfall traced back to the campaign that caused it.
Proof in this sector