Furniture & interiors — Cairo, Dubai, Milan
Showroom appointments up 44% at full margin
Volume was never the problem. Quality was: the team spent its day on enquiries that were never going to close, while the brand paid to reach people who were never going to buy at this price.
We rebuilt targeting around demonstrated intent, moved measurement into the CRM, and fed sales-accepted outcomes back into bidding — market by market.
Same budget, a different mix of people arriving — and a pipeline the commercial director could forecast against, at full price.
Showroom appointments up 44% at full margin
More work
Watches & jewellery — Gulf & Europe
Boutique appointments up 47% without a price ever appearing in an ad
Beauty — EMEA
Full-price revenue up while discount depth went to zero
Automotive — 6 markets
Cost per booked test drive down 31% across six markets
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