Trends 1 min
AI answers are eating the brand query
Assistant traffic behaves nothing like search traffic. What we are seeing in the accounts we run.
11 Aug 2026Insights · 1 min read
What your Google Ads report is not telling you
Platform reporting answers the platform’s question, not yours. Here is the gap, and how to close it.
Platform reporting answers the platform’s question, not yours. Here is the gap, and how to close it.
Read next
Guides 1 min
A practical guide to server-side tracking
Consent Mode, server containers and offline imports, explained for the person who has to sign off on the invoice.
11 Aug 2026Reports 1 min
Gulf search demand: the quarterly read
Where category demand moved this quarter across Saudi Arabia, Egypt and the UAE — and what it means for budgets.
11 Aug 2026